e-pay is the leading provider of electronic top up
services for prepaid mobile users in South East Asia.
The e-pay electronic top up service was first launched
in Malaysia in 1999 with one mobile operator to address
inefficiencies in top up or reload payment options for
the fast growing prepaid mobile market and was the first
to offer pre-paid mobile phone users an electronic top
up option, as an alternative to physical scratch-off
cards. Since then, e-pay has successfully developed
a regional network of Retail Agents, expanded its service
offering and entered into New Markets, which has led
to a significant increase in its sales revenue and market
position.
Today, the e-pay electronic top up service is supported
by 10 mobile operators in 3 countries. e-pay has the
number one market share for electronic top up of prepaid
mobile airtime in Malaysia and Pakistan.
e-pay buys prepaid airtime directly from the mobile operators at a discount retail price and distribute it electronically to consumers via its network of authorised Retail Agents. There are approximately 20,000 Retail Agents offering e-pay's electronic top up service comprising of 14,000 outlets with fixed line Terminals, and 16,000 other change (sms, ATM and others). On an annual basis, e-pay through its Retail Agents processes more than 100 million prepaid mobile top up transactions.
Growth Potential
The electronic payment industry in southeast Asia
is less mature than in more developed countries like
Australia and the United Kingdom. As a consequence,
the industry is growing rapidly and provides significant
opportunities for the Company. The Company believes
that it will be able to generate significant growth
from the following market forces and opportunities:
Growth in mobile phone use:
The penetration of mobile phones remains in the
Regions where e-pay operates remain comparatively
low compared to more developed countries like
Australia. Market research has indicated that
the number of mobile phone users will continue
to grow strongly over the next 5 years, with e-pay
Markets experiencing some of the highest growth
rate;
Pre-paid users dominate: Most
mobile phone users in regions where e-pay operates
("Regions") subscribe to pre-paid services,
where the air-time is purchased in advance. The
Company’s products and services are specifically
designed to enable pre-paid mobile phone users
to Top Up their accounts through an extensive
network of point of sale locations. Pre-paid users
accounts for 80% of all mobile subscribers in
these Regions;
Shift to electronic Top Ups:
Currently, physical Scratch Cards are the dominant
method of topping up pre-paid mobile phones in
the southeast Asia. However, electronic solutions,
such as those provided by the Company, are rapidly
gaining market share due to the many benefits
they provide;
Growth in New Markets: The
Company currently operates in Malaysia, Pakistan and Thailand and plans to expand into
other countries in the Asia, such as China and India. The Directors
believe that the Company will be able to leverage
its expertise and replicate its business model
in those New Markets to secure strong market positions;
and
New products: In more developed
countries, electronic payment networks are used
to facilitate a wide range of electronic transactions
such as bill payments, ticket sales and council
rates. The Company plans to offer these other
electronic payment services through its network
to leverage the infrastructure that has already
been installed. Attractive pricing and forecast
performance
Office Locations
Corporate Headquarters:
e-pay Asia Limited
Suite 2402, Level 24,
St Martins Tower,
31, Market Street,
Sydney NSW 2000 Australia
Tel: +612 (0) 9283 8835
Fax: +612 (0) 9283 2955
Operating Headquarters:
16-18, Jalan PJS 11/28A,
Bandar Sunway, 46150 Petaling Jaya,
Selangor D.E., Malaysia.
Tel: (603) 5632 2488
Fax: (603) 5636 3666
