E-Pay Asia
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E-Pay Asia : Key Facts
Key Facts
  Business Profile  
  e-pay is the leading provider of electronic top up services for prepaid mobile users in South East Asia. The e-pay electronic top up service was first launched in Malaysia in 1999 with one mobile operator to address inefficiencies in top up or reload payment options for the fast growing prepaid mobile market and was the first to offer pre-paid mobile phone users an electronic top up option, as an alternative to physical scratch-off cards. Since then, e-pay has successfully developed a regional network of Retail Agents, expanded its service offering and entered into New Markets, which has led to a significant increase in its sales revenue and market position.  
  Today, the e-pay electronic top up service is supported by 10 mobile operators in 3 countries. e-pay has the number one market share for electronic top up of prepaid mobile airtime in Malaysia and Pakistan.  
  e-pay buys prepaid airtime directly from the mobile operators at a discount retail price and distribute it electronically to consumers via its network of authorised Retail Agents. There are approximately 20,000 Retail Agents offering e-pay's electronic top up service comprising of 14,000 outlets with fixed line Terminals, and 16,000 other change (sms, ATM and others). On an annual basis, e-pay through its Retail Agents processes more than 100 million prepaid mobile top up transactions.  
  Growth Potential  
  The electronic payment industry in southeast Asia is less mature than in more developed countries like Australia and the United Kingdom. As a consequence, the industry is growing rapidly and provides significant opportunities for the Company. The Company believes that it will be able to generate significant growth from the following market forces and opportunities:  
Growth in mobile phone use: The penetration of mobile phones remains in the Regions where e-pay operates remain comparatively low compared to more developed countries like Australia. Market research has indicated that the number of mobile phone users will continue to grow strongly over the next 5 years, with e-pay Markets experiencing some of the highest growth rate;
Pre-paid users dominate: Most mobile phone users in regions where e-pay operates ("Regions") subscribe to pre-paid services, where the air-time is purchased in advance. The Company’s products and services are specifically designed to enable pre-paid mobile phone users to Top Up their accounts through an extensive network of point of sale locations. Pre-paid users accounts for 80% of all mobile subscribers in these Regions;
Shift to electronic Top Ups: Currently, physical Scratch Cards are the dominant method of topping up pre-paid mobile phones in the southeast Asia. However, electronic solutions, such as those provided by the Company, are rapidly gaining market share due to the many benefits they provide;
Growth in New Markets: The Company currently operates in Malaysia, Pakistan and Thailand and plans to expand into other countries in the Asia, such as China and India. The Directors believe that the Company will be able to leverage its expertise and replicate its business model in those New Markets to secure strong market positions; and
New products: In more developed countries, electronic payment networks are used to facilitate a wide range of electronic transactions such as bill payments, ticket sales and council rates. The Company plans to offer these other electronic payment services through its network to leverage the infrastructure that has already been installed. Attractive pricing and forecast performance
  Office Locations  
  Corporate Headquarters:
e-pay Asia Limited
Suite 2402, Level 24,
St Martins Tower,
31, Market Street,
Sydney NSW 2000 Australia
Tel: +612 (0) 9283 8835 
Fax: +612 (0) 9283 2955
  Operating Headquarters:
16-18, Jalan PJS 11/28A,
Bandar Sunway, 46150 Petaling Jaya,
Selangor D.E., Malaysia.
Tel: (603) 5632 2488
Fax: (603) 5636 3666
  Directors and Key Executives  
John Croft
Non-Executive Chairman
Yin Ching Wong
Chief Executive Officer
Chih Ming Yap
Chief Financial Officer
Simon Loh
Non-Executive Director
Jack Tan
Non-Executive Director
James Rodney Huey
Non-Executive Director
Sam Eng Sun
  E-Pay Asia Quick links
Asian e-pay centres